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Hello, CORI + Risi Team.

Here are a few project examples that show how I can assist CORI + RISI in its continued growth and success. 

Strategic Communications & PR

I am a seasoned Public Relations  and Marketing professional with a background heavy in  Cause Driven Campaigns, Sustainability and Emerging Technologies. 

After 12+ Years of both in-house and agency experience, I am looking for a new place to call HOME and put all of my passion towards. 

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Public + Media Relations

Throughout my career I have managed successful media relations campaigns for both target and mainstream media. Each campaign is targeted for specific company goals and KPIs, much more than just run-of-the-mill outreach.

Operational Management

Alongside Public Relations, I also have experience in developing operating procedures and processes to ensure a healthy workflow for internal communication teams. By inviting me to your team, I will ensure we operate as a well-oiled machine.
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Thought Leadership

All effective communications campaigns include thought leadership. I have experience in drafting technical speaking abstracts, award nominations as well as ghostwriting pieces for top-level executives. All of which can be further leveraged in future marketing and campaigns.

Digital Advertising

Whether it’s social media or other online advertising, I have you covered. I have successfully managed growth marketing strategies for numerous companies in various industries.

Social Media Management

While numbers and growth matter – so does your branding. As social media plays so heavily into PR, I also have extensive experience in this field. I often utilize social media as a way to continue rapport with media professionals and influencers.

Content Marketing

Good content – blogs, videos, abstracts, white papers and more – can be utilized in numerous capacities. They can be used in digital marketing funnels, social media posts as well as used during a PR push. This is another area I’m proud to have worked in.
Work Examples

About Me.

 

 

I began my career with Sony Global, assisting in thought leadership, public relations and digital branding.

In 2014, I joined a notable PR firm focused on clean technology. Throughout my time there, I had the pleasure of working with clients in sectors such as fleet electrification, solar and storage, consumer EV tech and utility software solutions. My work with these clients surpassed general media relations and also touched on thought leadership, technical writing and digital marketing management.

My clients during this time included companies such as AMPLY Power, Axiom Exergy, PXiSE Energy Solutions, energyOrbit, OutBack Power and more. Through these efforts, I also managed outreach for partner campaigns that included Honda Motor Co., Whole Foods, The State of Delaware, The State of New York and others.

As a long-tenured member of the team, I also assisted the agency in it’s project management, and development of its standard operating procedures. As a consultant, I would later take this knack for process creation to other agencies and in-house teams to aid in impactful marketing and PR flows.

In 2020, I joined Bankers Healthcare Group to assist in forming an in-house communications team, managing communications for not only Bankers Healthcare Group but their various subsidiary companies as well. I would later play a pivotal role in their rebrand to BHG Financial, which also contained massive positioning changes as the company was branching out beyond healthcare. My responsibilities included internal and external communications, as well as thought leadership, PR, and social media.

How I’m a Fit for CORI + RISI.

One of my favorite things about my time in sustainability was that every project had a distinctive social-good element. Our philosophy as an agency was to ensure that our client’s technology wasn’t only being used in affluent areas. Therefore, a large portion of our work was managing campaigns that had clean energy and sustainable technology installed and introduced to rural and low income areas. 

This was seen in projects with AMPLY Power (now BP Fleets) who introduced their electric fleet vehicles throughout rural New York and Hawaii, Enersys who introduced microgrid storage batteries throughout the Australian bush, and enel X who took part in Brooklyn’s Micorgrid project, which helped to provide affordable energy to low income areas. 

This passion of ensuring innovative technology was delivered to rural spaces, seems to be in perfect alignment with your mission. 

From a technical standpoint, I have over a decade of experience in managing integrated campaigns that bring together earned media, paid media, social media, thought leadership and more. Similarly, I have extensive experience in project management and process development which will allow our communications team to grow, and create an “always-on” cycle, that will free up room for creativity and campaigns. 

Relevant Cause Driven & Sustainability Projects.

AMPLY Power
As more public and private fleets seek to electrify their vehicles, many fleet operators struggle with the vast learning curve and operational changes found in switching from ICE to EVs.

That’s why AMPLY Power offers end-to-end charging management for vehicle fleets, all for a price-per-mile driven fee.

AMPLY Power is a Fast Co. World Changing Idea honoree, as well as part of LACI Cleantech Incubator and Elemental Excelerator.

Milestones & Accomplishments
  • Consistent coverage in both mainstream and targeted trade media outlets such as Forbes, Greentech Media, FleetOwner, CleanTechnica, NGT and more.
  • Managed and drafted successful award submissions including: Fast Co. 2019 World Changing Idea Award, Global Cleantech 100 Honoree and The Grist 50 inclusion.
  • Assistance in the copy editing and release of it’s pivotal ICE vs. EV cost comparison white paper and metric tool.
  • Managed communications for its official launch,  AMPLIFY software release, as well as its partnerships with Logan Bus, BYD, New York State, Pacific Current and others.
  • Successfully drafted technical speaking opportunity abstracts for events such as Energy Storage International, Intersolar, ACT Expo, Fleet Forward, APTA Conference and more.
Learn More About AMPLY Power
Axiom Exergy
Supermarkets and cold storage facilities are plagued by high electric bills, though they are left with little choice due to the nature of needing always-on refrigeration.

Axiom Exergy provides a thermal energy “ice battery” solution to ensure cost savings for cold storage facilities.

The company works with high-profile retailers such as Walmart and Whole Foods.

Milestones & Accomplishments
  • Secured placement in both mainstream outlets such as TechCrunch and Forbes, as well as industry outlets such a Supermarket News and Supermarket Dive.
  • Managed communications for partnerships including Whole Foods and Walmart, as well as the release of it’s Axiom Cloud software solution.
  • Successfully drafted technical speaking opportunity abstracts for events such as FMI, TechCrunch Sessions, Global Cleantech Forum and more.
Learn More About Axiom Exergy
energyOrbit
As more utilities look to implement energy efficiency  programs and incentives, software is needed for tracking, reporting and monitoring these goals.

energyOrbit assists these utilities with an easy-to-use software to ensure all energy efficiency programs are properly managed.

Milestones & Accomplishments
  • Strategic coverage in industry publications such as PowerGen International and Smart Energy, as well as targeted press based on partnering regions.
  • Managed recurring Forbes column for CEO, Udi Merhav, as well as assisted in drafting and placement of articles in numerous industry publications.
  • Managed communications for launch of it’s eO Marketplace tool, as well as partnerships with State of Delaware, Wabash Valley Power, Lincoln Electric Systems and more.
  • Successfully drafted technical speaking opportunity abstracts for industry events such as AESP National and E Source.
Learn More About energyOrbit
Enel X (eMotorWerks)
Enel X (then called eMotorWerks) supplied a smart-charging device for electric vehicles. The charger ensured only the cheapest and cleanest energy was being used for charging. This ensured lower costs on energy bills, while also not overloading the power grid.

The company was acquired by Enel Green Power in 2017.

Milestones & Accomplishments
  • Secured feature in Inc. 500, as well as other mainstream outlets such as Fast Co. and Forbes.
  • Strategic press placement with EV, clean energy, and automotive media such as CleanTechica, Greentech Media, Automotive News, EV World and more.
  • Managed communications for partnerships including Honda Motor Co., Xcel Energy, Nayax. as well as new product releases.
  • Successfully drafted technical speaking opportunity abstracts for events such as Intersolar, ACT Expo, Energy Storage International, TechCrunch Sessions and more.
Learn More About enel X

Other Relevant Projects

In-House + Corporate Experience.
BHG Financial
BHG Financial is a fintech leader namely in the healthcare finance space, though in 2020 the company began to branch out to offer services beyond healthcare. 

The company is known for managing the largest mid-sized bank network in the United States, as well as manages six subsidiaries in the credit, collections, regulation and bank services space. 

Milestones & Accomplishments
  • Oversaw media relations for all BHG subsidiaries which resulted in major media coverage in WSJ, CNBC Fortune, INC as well as the relevant trade publications.
  • Managed the integrated communications strategy which worked alongside the paid media and social media teams. 
  • Assisted in the copy, identity and brand direction of the rebrand from Bankers Healthcare to BHG Financial.
  • Alongside external communications, I also executed an internal communications strategy during our time of rapid growth and brand changes. 
Learn More About BHG Financial

And that’s just a few Highlights!

The above are just a few projects that I find are the most relevant for this role. I have plenty more samples I can share once we discuss further! This includes other clients and in-house work, as well as technical writing and branding exercises.

Thank you for taking the time to read this, and I hope it piques your interest enough to speak further!

All the best,

Tyler