[x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/1″ style=”padding: 0px 0px 0px 0px; “][x_accordion][x_accordion_item title=”What’s Your Background?” open=”false”]I began my career working with major labels and major operated distributors. This allowed me to have hands-on marketing experience with major labels, indie outfits, as well as management teams.
I have also worked extensively in the world of advertising, working with major ad agencies in marketing, social media, publicity and general project management.
My marriage of ad industry practices and music industry know-how allows me to perform professional and strategic campaigns for artists, labels, and other music affiliated entities.
I’m also an educator, and a writer who has been featured on various music industry trade publications such as ASCAP, CDBaby, Sonicbids and more.
[/x_accordion_item][x_accordion_item title=”What Services Do You offer?” open=”false”]I offer a combination of consultations and tutorials, as well as full-on marketing, social media and PR campaigns.
I very much cater to my client’s needs, but below is a good summary of what I offer artists, labels, music tech companies and more.
- Custom Video & Written Consultations
- Social Media Management
- Public Relations
- Licensing Pitch Services
- Project Management
- Label Marketing Consulting
- EPK Creation
- Bio, Blog & Writing Services
[/x_accordion_item][x_accordion_item title=”What Are Your Most Popular Services?” open=”false”]My Video Consultations, Social Media Campaigns and PR Services are my most go-to offerings.
While I do work with majors and some large indie labels and management teams, a lot of my clients are DIY, music-based companies, and small indie outfits.
That being said, a lot of managers and indie artists go with my video consultations, as it’s an in-depth look at an artists online presence and what needs to be improved for better fan reach, press interest and more. It really puts the power back into the artist’s and manager’s hands on how to manage a perfect and professional campaign.
If you’re looking for me to take the reigns and run a campaign for your release, product, tour or any project — my social media & PR services are my specialties. The bulk of my on-going campaigns are social media management, running ad campaigns, and overseeing PR programs. I work closely with artists on the best content calendars, media lists and angles to pitch media and ensure an attractive overall online presence for press, fans and influencers.[/x_accordion_item][x_accordion_item title=”What Are Your Prices?” open=”false”]Each artist (label, or company) has different needs, and are at different places in their careers.
That being said, I prefer to quote my projects on an individual basis. I always work with clients to develop results within their desired price ranges.
Simply contact me to not only discuss a fair budget, but also to brainstorm an approach and game plan so that we can deliver results in a timely and effective manner. [/x_accordion_item][x_accordion_item title=”What’s Up With These Video Consultations? ” open=”false”]In my video consultations I look an artists entire digital presence:
- Every Social Media Channel
- Website
- EPK
- Merch Page
- Newsletter
- Anything else you’re presenting to the public
And I go through each one and discuss how it can be best be utilized for your specific goals. I also pair this with written next steps documents, and other strategies to help you succeed and take your career to the next level.
At the end of our consultation you’re left with a 60 minute video on how to improve each digital channel, as well as various written documents to help you move forward in the best ways possible.
This same consultation is used by majors, indie labels, managers and more to ensure their artists and projects are on the right path. Whether it’s for a one time plan or an introduction before an in-depth campaign, it’s a great way to tighten up your online presence and start seeing making some serious moves online.[/x_accordion_item][x_accordion_item title=”What Makes Your Services Different?” open=”false”]Not only have I worked with major labels, indie outfits and various other music industry entities, I’ve also worked with ad agencies and in-house marketing teams.
This means that not only do I understand the logistics and nuances of the music industry, but I also understand marketing best practices, strategies and what it takes to run a proper, professional and attractive campaign.
Not to mention, I’m also an educator. So, you can ensure that any project we collaborate on, you’ll also learn what works, why it works, and how to replicate and leverage it for further success. [/x_accordion_item][x_accordion_item title=”Do You Work With _______ Genre? ” open=”false”]I’m proud to have clients in various genres. When working with distributors early in my career, I worked with everyone from hip hop artists and rock groups to even classical, gospel and country musicians. This still rings true today.
This also isn’t just a matter of “I like all music”. I have proper contacts in every major genre, and I also understand each genres nuances, and demographics. My ad agency background has allowed me to adapt to new projects, and new types of music clientele quite easily.
I have also partnered with multi-genre labels in which we run very unique campaigns depending on the artist’s music and brand.
[/x_accordion_item][x_accordion_item title=”Do You Only Work With Artists or Labels?” open=”false”]I do a lot of work with artists and labels, but I also work with:
- Music Tech Companies (Apps, Streaming Services)
- Music Festivals
- Music Retailers
- Music Software Companies
- Venues
Don’t see your industry listed? With my marketing heavy background, we can easily adapt my skills, connections and campaigns to your unique cause. Just let me know!
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