by W. Tyler Allen | Jun 1, 2016 | Uncategorized
In the past few installments of “excuses that hold artists back”, we’ve talked about two very large and common myths of the industry: That you have to be rich and have tons of free time to market your music. I’ve discussed the misconception...
by W. Tyler Allen | May 2, 2016 | Uncategorized
Okay, okay, okay. This excuse makes me mad, sad, and a little frustrated. It’s the type of excuse that keeps me up at night. It’s the type of comment that baffles me and seriously makes me contemplate leaving the marketing world and go start an apple...
by W. Tyler Allen | Apr 11, 2016 | Uncategorized
Nine times out of ten, the things that hold us back are the lies in which we tell ourselves. Last week we talked about the commonly used excuse, “marketing is too expensive”. We discussed ways that one can market their work for $0.00. Because can...
by W. Tyler Allen | Mar 23, 2016 | Uncategorized
Somewhere between a motivational ebook and a Lifetime made-for-TV movie, I’m really writing an article about “The Lies That Hold Us Back”. Not because I want to get sappy, or stand on a soapbox — but because in our nuanced, intricate industry,...
by W. Tyler Allen | Feb 17, 2016 | Blog
In early 2015, I was invited to join a “dream team” of music industry professionals. This team consisted of a former VP of a major record label, a manager from a “major” indie artist, as well as an assembly of top-notch graphic designers,...
